August 2, 2016

The Squirrels Monthly Edcamp Roundup – July 2016

Summer 2016 has been one of the busiest seasons to date for us. Between launching a new product, attending the largest EdTech conference in the country and developing another new product that’s due fall 2016, we have remained committed to supporting educators. As we start to round out the warmer months in Ohio, it’s time to reflect on the Edcamps that made this summer one to remember.

  • Edcamp IT – Fort Worth, Texas
  • Edcamp Leadership Michigan – Jackson, Mich.
  • Edcamp Leadership Ohio – Gahanna, Ohio
  • Edcamp Literacy – Boston, Mass.
  • Edcamp PBL Ohio – Columbus, Ohio

We were honored to sponsor these events and hope our contributions helped exceed attendees’ expectations. Our donations went toward supplies, door prizes and most importantly, sandwiches (YUM)! We worked with five phenomenal Edcamp organizers who are passionate about what they do and want to share that passion with educators around them. Seeing that drive from these individuals inspires us every day to make software that promotes creativity and a fun learning environment.

Edcamp Prizes

Each of these Edcamps showed us what educators are talking about and what ideas are important to them. Here are just a few of the many topics educators discussed during the month of July:

  • iPad apps
  • Chromebooks and Google Classroom
  • New tech tools
  • Planning Edcamps
  • Becoming a connected educator
  • Formative assessment using technology

July was a great month of professional development for 550+ Edcamp attendees! The best part? This year isn't over yet! We'll be updating you about more Squirrels Edcamp sponsorships in the coming months.

EdCamp

If you are hosting your own Edcamp and are interested in a Squirrels sponsorship, fill out our Edcamp Sign Up Form. Sponsorship may include monetary or swag donations, discounts on our products and more!

April 29, 2016

Introducing the newest class of Alpha Squirrels EdTech Experts

Become an Alpha Squirrel at alpha.airsquirrels.com!

We’re excited to announce that we have selected our second class of Alpha Squirrels EdTech Experts!

This class of thought leaders and Squirrels advocates is made up of 19 teachers, principals, EdTech specialists, instructional designers, digital learning specialists and tech resource coordinators. They come from all over the United States, including Florida, Georgia, Indiana, Maryland, Michigan, Mississippi, Missouri, New York, North Carolina, Ohio and Tennessee. We also added our second Alpha Squirrel based in the United Kingdom!

Check out our full list of Alpha Squirrels team members!

These individuals are experts and advocates for the global EdTech community. Alpha Squirrels attend and speak at industry conferences around the world to introduce fellow educators to the Squirrels suite of classroom screen-mirroring solutions. You can catch some of them presenting at ISTE in Denver and many other edcamps and conferences around the world in 2016.

Don’t worry – they talk about much more than our products. Alpha Squirrels might use or mention our apps during a presentation, but sometimes they aren’t included in the presentations at all! We want our Alpha Squirrels to be well-rounded EdTech thought leaders. Our goal is to assist them in their professional development journey and provide them with resources to help other educators improve the student learning experience.

In addition to Squirrels-sponsored conference attendance and speaking engagements, Alpha Squirrels receive:

  • Access to unreleased Squirrels products
  • Squirrels welcome package – T-Shirt, coffee mug/tumbler, sticky notes, water bottle, headphones, pens, pencils, etc.
  • Video interview opportunities
  • Free AirParrot 2 and Reflector 2 licenses
  • An Alpha Squirrels member certificate
  • “Alpha Squirrel” signature badges for Twitter, Facebook and email
  • Product training, press kits and talking points
  • A chance to visit Squirrels Headquarters
  • On-demand interaction with Squirrels product designers and managers

Congrats to all of our new Alpha Squirrels! We’re proud to have you represent us in the EdTech community.

Are you a teacher or EdTech professional interested in becoming a certified Alpha Squirrel? Contact Emily Carle Hafer at alpha@airsquirrels.com for information about our next class of Alpha Squirrels.

March 22, 2016

How Startups Can Compete Against Tech Titans

Apple released its long-anticipated iOS 9.3 update to iPhone and iPad users yesterday, bringing great joy to consumers and cautious optimism to app developers.

Each new iOS iteration has the potential to open a new realm of possibilities for developers. It could also collapse their business overnight by introducing a native solution that renders their app useless.

It happens so often that it’s known in the tech world as “getting Sherlocked,” a reference to a 2002 Apple update that made the Watson search program obsolete.

Getting Sherlocked is often considered a death sentence, but is that always true? In the case of AirParrot, the first app that allowed users to wirelessly display and stream content from their computer to Apple TV and Chromecast, it was an opportunity.

AirParrot was released by Squirrels LLC on February 15, 2012. Apple announced its native AirPlay solution for Mac on February 16, 2012. Sherlocked.

Apple’s iOS devices had previously been able to mirror to Apple TV, but this was the first Apple release that allowed MacBook computers to do it. The new mirroring solution from one of the world’s biggest tech companies directly competed for market share with AirParrot, an app created by a small startup.

AP 1

This story is common in the tech industry. Major companies unveil native solutions that directly compete with preexisting technology from smaller, privately held companies. The long list of Sherlocked products includes the following recent highlights:

  • 2016: F.lux, with the release of Apple’s Night Shift
  • 2015: Spotify, Pandora, Rdio, after the release of Apple Music
  • 2014: Dropbox, after the release of Apple iCloud Drive
  • 2013: 1Password, after the release of Apple iCloud Keychain

It’s easy to understand why less than one percent of apps succeed. Even if all the right market conditions are in place – cost, value, demand – and an app is developed and marketed to perfection, there’s always the possibility that a major tech company will render it obsolete with a competing solution.

But being Sherlocked isn’t always the end. Startups can turn being Sherlocked into an opportunity.

Leverage media coverage
Major tech corporations like Apple, Google and Microsoft are always in the news. A surplus of media coverage accompanies any new product or technology they announce. That media blitz is an opportunity for startups with alternative solutions that add value or serve different markets to gain media coverage.

Timing matters. Demand for news and information about newly announced technology is greatest when one of the major tech players is involved. Startup leaders should offer tech expertise, insight and alternative solutions to gain exposure for their products or services.

Rely on brand advocates
Companies that are in a position to be Sherlocked were in the market first with technology that’s in demand. They likely have a database of customers that includes thought leaders, early tech adopters and most importantly, brand advocates. These consumers can provide product testimonials and reviews. Fellow consumers are much more likely to trust the word of friends, family and people in their network than the word of a company trying to sell a product.

Squirrels took advantage of the AirPlay beta-testing period to grow its AirParrot user base and gain valuable brand advocates.

Differentiate the product
Sherlocked companies need to find ways to show consumers why their product is still relevant. The developer may need to devote resources to explore product enhancements to better compete with the larger corporations.

Three key differentiators separated AirParrot from AirPlay.

  • Availability
    Word spread through tech publications and message boards that there was an AirPlay alternative that was available immediately. Users didn’t have to wait through the AirPlay beta-testing period.
  • Compatibility
    Apple’s AirPlay solution was only available on new Mac models, making AirParrot a more accessible option for Mac and Windows users to mirror content to their Apple TVs.
  • Adaptability
    In addition to compatibility with older Macs, subsequent feature updates further differentiated AirParrot from Apple’s native AirPlay mirroring. Now four years later, AirParrot 2 has bridged the technological divide between MacBooks, Windows computers and Google Chromebooks, allowing users of any of those devices to mirror and stream their computer screens to one or more Chromecasts and Apple TVs simultaneously.

AirParrot is still a market leader in screen-mirroring technology today. It thrives because it’s a simple, cost-effective solution used by educators, developers, businesses and general consumers around the world to wirelessly share screens, test apps, extend desktops, enjoy music and make meeting rooms more collaborative.

So how can a tech startup survive when a tech titan adopts a similar solution? Leverage the inevitable influx of media coverage, rely on pre-existing product advocates to raise awareness and continue to add differentiators that make its product more accessible, compatible and adaptable than competing solutions.

To learn more about AirParrot, visit http://www.airsquirrels.com/airparrot/.

March 16, 2016

How to distribute AirParrot screen-sharing technology at your university

Purchasing software for an entire school or university often leaves you with hundreds or thousands of product licenses that need to be distributed to campus facilities, professors and students. If you’ve been in the education technology business for long, you understand distributions of this size can become complex quickly.

We make it easy for schools and universities to distribute large quantities of our AirParrot 2 desktop screen-mirroring software by providing several distribution options.

Option 1: Ideal for distributing AirParrot 2 to university-owned computers
We provide one universal AirParrot 2 license key in instances where the software needs to be distributed to university-owned computers. The software can automatically be deployed to every computer using this distribution method.

Option 2: Ideal for distributing AirParrot 2 to students and professors
After placing an AirParrot bulk order, we can conveniently send a unique promo code for each user license required. From there, you can distribute the promo codes among the users. Each user can then go to our website, enter the one-time promo code and download AirParrot 2.

This process is more beneficial for a university than sending one universal license for the entire order because it reduces the risk of license abuse. Each license is registered to a specific user rather than the university as a whole, so it will be easy to identify the offending individual if necessary. This helps prevent potential license abuse cases such as:

  • A user posting his or her license key online
  • A user giving his or her license key to friends and family
  • A user illegally selling his or her license key

Bulk Pricing
We provide bulk pricing and combo bulk pricing as well. If you purchase a bulk order of AirParrot 2 and later determine you need more licenses, we’ll count all previous purchases toward your reduced-rate bulk pricing so you get the best possible value.

AirParrot 2 costs $12.99 in our online store. The AirParrot 2 bulk pricing tier can be found below.

Screen Shot 2016-03-14 at 2.52.47 PM

For more information about AirParrot 2, visit http://www.airsquirrels.com/airparrot/. Click the "Request a Quote" link on this page if you would like to contact one of our representatives with pricing inquiries.

Check out our new AirParrot 2 iOS companion app, AirParrot Remote. It allows users to control AirParrot 2 from their iPhone, iPad or iPod Touch.

As always, don’t hesitate to let us know if you have any comments or questions in the replies below!

January 13, 2016

Win 25 Reflector 2 licenses for your school with our Twitter giveaway

We are giving away 25 Reflector 2 licenses to one lucky school with our first ever #WeWantReflector2 Twitter giveaway! The best part? We’re making it really, REALLY easy to enter.

All you have to do is Tweet a photo of your classroom and include the hashtag #WeWantReflector2 in the Tweet. We will randomly select a winner from the pool of entrants. Hurry, the giveaway ends on January 27.

Don’t have a Twitter account? No problem! Have a fellow educator or student Tweet a photo to enter the #WeWantReflector2 giveaway. We want everyone to have an opportunity to bring Reflector 2 to their school.

Reflector 2 is used in classrooms all around the world. We are honored to be a resource for the global edtech community, and we will continue working to enhance the student learning experience.

Tweet away, friends. Good luck!

#WeWantReflector2

WeWantReflector Twitter

OFFICIAL RULES: Giveaway is open to readers 18 years or older with U.S. or Canada, unless otherwise stated. No purchase necessary to enter or win.

To enter, Tweet a photo of your classroom and include the hashtag #WeWantReflector2 in the Tweet. One entry per person. Multiple entries do not increase the odds of winning. The use of any automated launching or entry software or any other mechanical or electronic means that permits the participant to automatically register and/or enter repeatedly is prohibited and all such entries will be disqualified.

Sweepstakes begins on January 13, 2016 at 9:00am EST and ends on January 27, 2016 at 11:59pm EST.

Entrants will be added to a spreadsheet. One winner will be selected via random number generator and notified by Twitter within 5 days after the entry deadline date. The winning entrant must respond within 5 days or the prize will be forfeited and a new winner will be chosen.

The winner will receive a key for 25 copies of Reflector 2. The approximate value is $300. 

As a condition of entry into the Giveaway, except where prohibited by law, each entrant and Winner/Winners by accepting a prize grants to Squirrels LLC and respective affiliates, legal representatives, assigns and licensees, an unrestricted right and license to publicize, broadcast, display and/or otherwise use all information submitted as part of the entry, including use the Giveaway entrant’s name, city, state, biographical material, and any other material submitted as part of the entry in any form or media now known or hereafter devised throughout the world in perpetuity for marketing, advertising, and publicity purposes, without additional review, compensation, permission or approval of the Winner/Winners.

About Us

Squirrels is a software development company based in North Canton, Ohio. We create high-quality, budget-friendly screen mirroring and device management software that’s compatible with today’s most popular devices. To date, our software can be found in hundreds of thousands of classrooms, businesses and homes. Follow our blog for all the latest product updates, Squirrels news and technology insight!